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Porsche and Hugo Boss celebrate their global partnership in Singapore with first public showcase of the new 911 and Porsche x BOSS Fall Winter 2019 Capsule Collection

Singapore. Porsche and Hugo Boss announced the launch of the limited edition Porsche x BOSS Fall Winter 2019 Capsule Collection in Singapore at Paragon Shopping Centre, where Hugo Boss has recently opened their first Shoes & Accessories store. The new 911 has also made its first public appearance in Singapore at the showcase.

This showcase builds on the global partnership and celebrates the unique collaboration between both brands who share the same passion for racing, design and innovation. Hugo Boss is the official clothing partner of the Porsche Motorsport team worldwide – both on the race track and in the workshop, and will also be outfitting the future Porsche Formula E team, when Porsche enters the race in December this year.

The Porsche x BOSS collaboration enabled Hugo Boss to create a capsule collection of outfits with design elements inspired by the sleek curves of a Porsche sports car, using premium leather and wool, and pre-sented in striking shades of silver, black, and red that are distinctive to Porsche and BOSS. The collection includes leather jacket, polo, casual jacket etc. The exclusive showcase will end on Sunday, 21 July.

Steven Lam, Managing Director, Hugo Boss South East Asia said, “Hugo Boss and Porsche are both icons for innovation and perfection, and we are thrilled to be able to showcase the Fall Winter 2019 Porsche x BOSS Capsule Collection alongside Porsche’s new 911 in Singapore, outside our newest and also our first Shoe & Accessories BOSS Store in Singapore.”

Henrik Dreier, General Manager - Singapore, Porsche Asia Pacific said, "This unique partnership with Hugo Boss brings together the best of motorsport and fashion. Both brands are at the forefront of our respective fields, and have always been committed to marrying innovation with sophistication. We look forward to organising more local activation events together with Hugo Boss in future.”

The 911 has remained Porsche’s timeless icon since debuting more than 55 years ago. Even with its up-dated modern design, the latest eight generation 911 is still immediately recognisable as a 911. Further enhanced flat engines with bi-turbo charging, the new 8-speed PDK and the new chassis components and systems take unique performance to an even higher level. The new 911’s next generation engines are more powerful than ever before, with 450 hp in the S models, the sports car accelerates from zero to 100 km/h in 3.5 seconds with the optional Sport Chrono Package. At the same time, new assistance systems provide a level of comfort and everyday usability that make the new 911 – more so than ever before – the perfect sports car for every day.

The new 911 is available in two variants with the Carrera S and Carrera 4S. More information can be found at: https://www.porsche.com/singapore/en/models/911/911-carrera-models/

911 Carrera S: Fuel consumption combined 9.5 l/100 km; VES band C2. Price starting from SGD 546,588*

911 Carrera 4S: Fuel consumption combined 9.6 l/100 km; VES band C2. Price: Starting from SGD 584,088*

*Price includes a 5-year free maintenance and warranty package, VES fee/rebate, GST and excludes COE. Price is subject to change without prior notice. Terms and conditions apply.

About Porsche Asia Pacific Pte Ltd
Porsche Asia Pacific Pte Ltd, a subsidiary of Dr. Ing. h.c. F. Porsche AG, commenced operations on 1 October 2001 and currently oversees 13 countries from its headquarters in Singapore. Offering support to its importers and dealers in After Sales, Business Development, Marketing, Public Relations and Sales, Porsche Asia Pacific manages the following countries in the region: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, New Zealand, the Philippines, Singapore, Sri Lanka, Thailand and Vietnam. In 2018, the Porsche Asia Pacific region delivered 2,147 vehicles of the 911, Cayenne, Macan, Panamera, 718 Boxster and 718 Cayman models to its customers, a 6 percent increase compared to the previous year. In 2019, Porsche Asia Pacific welcomed Porsche New Zealand as the 13th country in its remit.

About Hugo Boss Asia Pacific Pte Ltd
HUGO BOSS is a global leader in the upper premium apparel market. With some 14,700 employees around the world, the German Group develops and sells high-quality fashions and accessories for women and men under its BOSS and HUGO brands. In fiscal 2018, the Metzingen-based organization posted sales of EUR 2.8 billion. Its products range from classic contemporary apparel, elegant evening fashions and casualwear through to shoes, leather accessories and licensed products including fragrances, eye-wear and watches.
Further information on the company can be found at group.hugoboss.com. For the latest news on our collections, visit hugoboss.com.

About Stuttgart Auto Pte Ltd
Eurokars Group
Stuttgart Auto has been the sole dealer for the Porsche brand in Singapore since 1985. With more than 30 years of market representation, Stuttgart Auto is a well-established motoring entity, having grown over the years from a niche sports car distributor to a full-fledged sports and luxury automobile dealership. Stuttgart Auto was founded by respected entrepreneur Karsono Kwee, who is the Executive Chairman of the company. He is driven by a genuine passion for motorcars and has turned the company into a well-diversified and leading customer-oriented dealer of premium automobile brands in the region. Eurokars Group is synonymous with premium and luxury automotive brands in Singapore and Indonesia. As the largest privately-held car dealership in Singapore, the Group has enjoyed significant growth, with every brand under its care boasting an unblemished track record, each with its own unique branding and positioning.

Porsche Asia Pacific
Marketing & PR Manager - Singapore
Maryna Slichna
Phone: +65 9781 9110
Email: maryna.slichna@porsche-ap.com

Porsche Centre Singapore
Marketing Manager
Michelle Tay
Phone: +65 6697 4121
Email:michelle.tay@porsche.com.sg

Please note: Resources for journalists are available at the Porsche Newsroom (http://newsroom.porsche.de) and the Porsche Press Database (http://presse.porsche.de).

Christophorus Magazine is now available online at http://www.christophorus.porsche.com/.

18/07/2019