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Porsche swings into the 2020 SMBC Singapore Open with HUGO BOSSPorsche expands partnership with HUGO BOSS at 2020 SMBC Singapore Open

Singapore. Driving sports and fashion together, Porsche Singapore and its official clothing partner, HUGO BOSS, will tee off their next collaboration, co-hosting the first Porsche x BOSS Pavilion at the 2020 SMBC Singapore Open. Held at the Serapong Course at Sentosa Golf Clubfrom 16th to 19th January 2020, this marks the second year for Porsche as the event’s Official Automotive Partner.

Located at Hole 17, the Porsche x BOSS Pavilion offers a sweeping view of the action, with the sporty Panamera GTS and iconic 911 Carrera S providing the perfect backdrop to the game. Guests will be treated to a premium hospitality suite experience at the Pavilion, while witnessing the excitement across the golf course.

Rounding up the spectacular Porsche line-up, the new Cayenne Coupé – the athlete among SUVs – will be welcoming guests at the Suites @ 18. There will also be a fleet of 20 Macan vehicles chauffeuring the world’s best golf players and tournament officials in style.

BOSS Golf Ambassador and Major Champion, Henrik Stenson is a new addition to the SMBC Singapore Open this year. Englishman Justin Rose, Matt Kuchar, Japan’s Prince of golf, Ryo Ishikawa, and top players from the Asian and Japan Tours will also compete in this year’s US$1 million tournament.

Henrik Dreier, General Manager – Singapore, Porsche Asia Pacific, said, “Porsche and golf share the same dedication to technique, precision, and passion, and we are thrilled to be part of SMBC Singapore Open for the second year, especially alongside our global clothing partner, HUGO BOSS. We look forward to witnessing more shared iconic moments with this combination of high performance sports cars, fashion and sport.”

Porsche has been active in the world of professional golf since 2015, when Porsche staged the Porsche European Open for the first time, to the title sponsorship of the European Tour Event in Germany. Porsche has also been supporting amateur golf since 1988, through the global Porsche Golf Cup and the Porsche Generations Open, an innovative nine-hole format for amateurs from two generations. As one of the world’s most successful sports car manufacturers, Porsche has always been intrinsically involved with sports on a global level.

Jason Lim, General Manager of Stuttgart Auto said, “The Porsche brand stands for unparalleled quality and it’s an honour for us to be part of the SMBC Singapore Open, a world renowned sporting event . Beyond owning a sports car, a large part of owning a Porsche is being part of a community to share lifestyle experiences such as this.”

Patrick Feizal Joyce, Senior Vice President, Golf – APAC, Lagardѐre Sports said, “As our Official Automotive Partner for the second year, Porsche elevates the offerings of the SMBC Singapore Open by bringing unique and exceptional experiences for our golfers and guests, and we look forward to working together to take this award-winning tournament to the next level.”

Cayenne Coupé: Fuel consumption combined 9.9 l/100 km; VES Band C2. Price starting from SGD 360,188*
Panamera GTS: Fuel consumption combined 10.9 l/100 km; VES band C2. Price starting from SGD 658,988*
911 Carrera S: Fuel consumption combined 9.5 l/100 km; VES band C2. Price starting from SGD 546,588*

*Price includes a 5-year free maintenance and warranty package, VES fee/rebate, GST and excludes COE. Price is subject to change without prior notice. Terms and conditions apply.

About Porsche Asia Pacific Pte Ltd
Porsche Asia Pacific Pte Ltd, a subsidiary of Dr. Ing. h.c. F. Porsche AG, commenced operations on 1 October 2001 and currently oversees 13 countries from its headquarters in Singapore: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, New Zealand, the Philippines, Singapore, Sri Lanka, Thailand and Vietnam. Playing the role of market incubator together with its importer partners, it offers support in After Sales, Business Development, Marketing, Public Relations and Sales, helping markets to further professionalise operations and cater to customer needs to ultimately grow their business. In 2018, the Porsche Asia Pacific region delivered 2,147 vehicles of the 911, Cayenne, Macan, Panamera, 718 Boxster and 718 Cayman models to its customers, a 6% increase compared to the previous year.

About Stuttgart Auto Pte Ltd
Eurokars Group
Stuttgart Auto has been the sole dealer for the Porsche brand in Singapore since 1985. With more than 30 years of market representation, Stuttgart Auto is a well-established motoring entity, having grown over the years from a niche sports car distributor to a full-fledged sports and luxury automobile dealership. Stuttgart Auto was founded by respected entrepreneur Karsono Kwee, who is the Executive Chairman of the company. He is driven by a genuine passion for motorcars and has turned the company into a well-diversified and leading customer-oriented dealer of premium automobile brands in the region. Eurokars Group is synonymous with premium and luxury automotive brands in Singapore and Indonesia. As the largest privately-held car dealership in Singapore, the Group has enjoyed significant growth, with every brand under its care boasting an unblemished track record, each with its own unique branding and posi-tioning.

Porsche Asia Pacific
Marketing & PR Manager - Singapore
Maryna Slichna
Phone: +65 9781 9110
Email: maryna.slichna@porsche-ap.com

Porsche Centre Singapore
Marketing Manager
Michelle Tay
Phone: +65 6697 4121
Email: michelle.tay@porsche.com.sg

Please note: Resources for journalists are available at the Porsche Newsroom (http://newsroom.porsche.de) and the Porsche Press Database (http://presse.porsche.de).

Christophorus Magazine is now available online at http://www.christophorus.porsche.com/.

16/01/2020