Porsche becomes the first Official Automotive Partner of Marina Bay SandsTwo iconic brands collaborate to set a new standard in exceptional lifestyle experiences
• Porsche was inaugurated as the first Official Automotive Partner of Marina Bay Sands
• The first Porsche Destination Charging stations in Singapore are expected to be operational by this year, and will be located in Marina Bay Sands
• Exclusive benefits to complement the lifestyles of Porsche owners
Singapore. Porsche enters into a partnership with Marina Bay Sands, becoming the first Official Automotive Partner for the integrated resort in Singapore. The strategic partnership will see the two brands working together to create exceptional lifestyle experiences.
Henrik Dreier, General Manager – Singapore, Porsche Asia Pacific, said: “We are delighted that Porsche has become the first Automotive Partner of Marina Bay Sands, which is undoubtedly one of the most recognisable landmarks not just in Singapore, but across the world. Like Porsche, Marina Bay Sands is a leader and innovator in its industry, and we look forward to exploring new opportunities in the premium segment together.”
As part of the partnership, key Porsche events will be held at Marina Bay Sands. The highly anticipated launch of the Taycan, the first all-electric Porsche, will be hosted at the iconic landmark, and promises to be a highlight event this year.
First Porsche Destination Charging stations in Singapore
The first Porsche Destination Charging stations in Singapore will be housed at Marina Bay Sands, offering complimentary access for all electric vehicles and hybrid vehicles with electric charging capabilities. The stations are expected to be operational by this year, and this development comes as Porsche continues to accelerate in the field of electromobility, especially with the upcoming launch of the Taycan.
Porsche owners will enjoy a range of exclusive benefits. In addition to the upcoming Porsche Charging Network, Porsche owners will receive complimentary VIP valet parking. Upon arrival, they can head straight to their preferred lifestyle venues with priority access at MARQUEE Nightclub, Singapore’s largest nightclub famed for its larger-than-life indoor Ferris wheel, as well as AVENUE Lounge, a speakeasy style lounge, among other culinary and lifestyle benefits. For Porsche owners in Singapore looking to experience a stay at one of the most luxurious hotels in the world, preferential booking rates will be extended from mid-February 2020. The partnership also brings additional collaboration opportunities, including periodic displays of the latest Porsche sports cars.
Jason Lim, General Manager of Stuttgart Auto, added, “Porsche owners appreciate the sophistication and refinement that the brand offers, and enjoy lifestyle experiences that go beyond their sports cars. From a seamless arrival experience, to direct access to the resort’s exclusive venues, and luxurious stays at one of the most famous hotels in the world, we are certain that the numerous benefits resulting from our partnership with Marina Bay Sands will perfectly complement the lifestyles of Porsche owners.”
Maunik Thacker, Senior Vice President, Marketing at Marina Bay Sands, said, “We are honoured to partner with Porsche, an iconic sports car brand that is equally focused on stirring customer excitement and fascination. We are confident this collaboration will raise the bar in providing unique and exceptional experiences for our guests.”
About Porsche Asia Pacific Pte Ltd
Porsche Asia Pacific Pte Ltd is a subsidiary of Dr. Ing. h.c. F. Porsche AG, the leading sports car manufacturer based in Stuttgart, Germany, with a vision to be the most successful brand for exclusive and sporty mobility. Best known for the 911 model line, Porsche also produces the Cayenne, Macan, Panamera, 718 Boxster and 718 Cayman models. In 2019, it introduced the Taycan, the first fully-electric sports car.
Porsche Asia Pacific commenced operations on 1 October 2001 and currently oversees 13 countries from its headquarters in Singapore: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, New Zealand, the Philippines, Singapore, Sri Lanka, Thailand and Vietnam. As a market incubator, it offers support to its importers and dealers in After Sales, Business Development, Marketing, Public Relations and Sales, helping them to further professionalise operations, cater to customer needs to ultimately grow their business.
About Stuttgart Auto Pte Ltd
Stuttgart Auto has been the sole dealer for the Porsche brand in Singapore since 1985. With more than 30 years of market representation, Stuttgart Auto is a well-established motoring entity, having grown over the years from a niche sports car distributor to a full-fledged sports and luxury automobile dealership. Stuttgart Auto was founded by respected entrepreneur Karsono Kwee, who is the Executive Chairman of the company. He is driven by a genuine passion for motorcars and has turned the company into a well-diversified and leading customer-oriented dealer of premium automobile brands in the region. Eurokars Group is synonymous with premium and luxury automotive brands in Singapore and Indonesia. As the largest privately-held car dealership in Singapore, the Group has enjoyed significant growth, with every brand under its care boasting an unblemished track record, each with its own unique branding and positioning.
About Marina Bay Sands Pte Ltd
Marina Bay Sands is the leading business, leisure and entertainment destination in Asia. It features large and flexible convention and exhibition facilities, over 2,500 hotel rooms and suites, the rooftop Sands SkyPark, and the best shopping mall in Asia, world-class celebrity chef restaurants, a theatre and an outdoor event plaza. Completing the line-up of attractions is ArtScience Museum at Marina Bay Sands which plays host to permanent and marquee exhibitions. For more information, please visit www.marinabaysands.com
Porsche Asia Pacific
Marketing & PR Manager - Singapore
Phone: +65 9781 9110
Porsche Centre Singapore
Phone: +65 6697 4121
Please note: Resources for journalists are available at the Porsche Newsroom (http://newsroom.porsche.de) and the Porsche Press Database (http://presse.porsche.de).
Christophorus Magazine is now available online at http://www.christophorus.porsche.com/.